Pricing your first brand collaboration

Know your baseline

Start from your average reach per post and your engagement rate. Many creators begin around a set rate per thousand views and adjust for niche, format and usage rights.

Price the deliverables, not just the post

Scripting, revisions, raw footage, usage rights and exclusivity all have value. List them clearly so the brand understands what is included.

Offer packages

Give two or three options, such as a single post, a post plus stories, or a multi-week campaign. Packages make it easier for brands to say yes and often increase the final budget.

Put it in writing

Always confirm deliverables, deadlines, payment terms and usage rights in a written agreement before you start creating.